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Consumer Marketing Manager

Ref
ID-AFLW-840800
Sector Location Job type Salary
competitive
Date added
14 April, 2021

Job Description

We’re currently recruiting a Consumer Marketing Manager on behalf of our client, a mid-size FMCG company with a culture that cultivates change and innovation to drive it forward. 

Consumer Marketing Manager – Frankfurt

They are currently looking to hire a Consumer Marketing Manager for the DACH and CEE region for a fixed term contract (18 months).

The role can be performed from a home office in Germany with occasional need for travel.

  

The responsibilities of the Consumer Marketing Manager will include, but will not be limited to:

  

  • Briefing all types of communication in media to the Media teams, as well as PR communication
  • Managing the Consumer Marketing budget
  • Acting as the brand expert, and sharing brand knowledge internally and externally
  • Collaboration with the central Media team, as well as Marketing and PR agencies across the segment
  • Delivery of consumer research and data analysis, both quantitative and qualitative
  • Leading projects and initiatives, for example launch of a new product or introducing a new communication campaign
  • Working closely with trade Marketing managers and the Sales team, as well as the Marketing departments of retailers
  • Contributing to the brand awareness building across the region and influencing sale-outs from the stores
  • Managing the brand and company image
  • Managing relationships with third parties: agencies, media, and cooperating companies

  

Requirements:

 

  • Master’s degree in Marketing, Business or other related field
  • Experience in the field of Brand Management >5 years of experience
  • Strong analytical skills
  • Experience in providing analysis and reports of a different kind, retail audit data deep understanding
  • Market research basic knowledge
  • Highly self-motivated with excellent time project management skills 
  • Experience in media planning and PR would be an advantage
  • Well-developed communication, networking and presentation skills
  • Team player, ready to advise and support
  • Ability to multi-task, prioritize and meet critical deadlines
  • Creativity, out-of-the-box thinker
  • Understanding of electronics sector would be an advantage
  • Fluent English and German

 

If you are interested in applying for this Consumer Marketing Manager role please register your interest using the link below, alternatively please send your CV to izabela.darmstetter@emearecruitment.eu or for a confidential conversation please call Izabela Darmstetter in our Zug office on +41 41 508 7007.